What is involved in Strategic Communications
Find out what the related areas are that Strategic Communications connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Strategic Communications thinking-frame.
How far is your company on its Strategic Communications journey?
Take this short survey to gauge your organization’s progress toward Strategic Communications leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.
To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.
Start the Checklist
Below you will find a quick checklist designed to help you think about which Strategic Communications related domains to cover and 193 essential critical questions to check off in that domain.
The following domains are covered:
Strategic Communications, Strategic communication, Brand management, Business process, Business unit, Commerce, Communication, Concept, Data management, Global network, Government, Impression management, Logistics, Media intelligence, Media manipulation, Military, Military unit, Political warfare, Project management, Propaganda, Public relations, Reputation management, Strategy, Telecommunication:
Strategic Communications Critical Criteria:
Consolidate Strategic Communications strategies and get answers.
– Strategic communications focuses on strategy not tactics. in imc, you learn to ask how specifically does your company or business communicate effectively with the audiences?
– When a Strategic Communications manager recognizes a problem, what options are available?
– Have all basic functions of Strategic Communications been defined?
– How would one define Strategic Communications leadership?
Strategic communication Critical Criteria:
Bootstrap Strategic communication leadership and budget the knowledge transfer for any interested in Strategic communication.
– Is there a Strategic Communications Communication plan covering who needs to get what information when?
– Why are Strategic Communications skills important?
Brand management Critical Criteria:
Scrutinze Brand management adoptions and slay a dragon.
– What management system can we use to leverage the Strategic Communications experience, ideas, and concerns of the people closest to the work to be done?
– Who will be responsible for deciding whether Strategic Communications goes ahead or not after the initial investigations?
– Are there recognized Strategic Communications problems?
Business process Critical Criteria:
Investigate Business process failures and attract Business process skills.
– Do we identify maximum allowable downtime for critical business functions, acceptable levels of data loss and backlogged transactions, RTOs, RPOs, recovery of the critical path (i.e., business processes or systems that should receive the highest priority), and the costs associated with downtime? Are the approved thresholds appropriate?
– Have the segments, goals and performance objectives been translated into an actionable and realistic target business and information architecture expressed within business functions, business processes, and information requirements?
– What is the importance of knowing the key performance indicators KPIs for a business process when trying to implement a business intelligence system?
– Has business process Cybersecurity has been included in continuity of operations plans for areas such as customer data, billing, etc.?
– What are the disruptive Strategic Communications technologies that enable our organization to radically change our business processes?
– What finance, procurement and Human Resources business processes should be included in the scope of a erp solution?
– Do we have detailed information on the business process for refunds and charge backs if they are required?
– If we process purchase orders; what is the desired business process around supporting purchase orders?
– If we accept checks what is the desired business process around supporting checks?
– What are the relationships with other business processes and are these necessary?
– How do you inventory and assess business processes as part of an ERP evaluation?
– Will existing staff require re-training, for example, to learn new business processes?
– Do changes in business processes fall under the scope of Change Management?
– What business process supports the entry and validation of the data?
– What core business processes drive our industry and channel today?
– What/how are business processes defined?
Business unit Critical Criteria:
Check Business unit visions and question.
– How do we revise the risk appetite statement so that we can link it to risk culture, roll it out effectively to the business units and bring it to life for them. How do we make it meaningful in connecting it with what they do day-to-day?
– Who will be responsible for leading the various bcp teams (e.g., crisis/emergency, recovery, technology, communications, facilities, Human Resources, business units and processes, Customer Service)?
– Does the tool we use have the ability to integrate with Enterprise Active Directory Servers to determine users and build user, role, and business unit policies?
– Service-level requirement, how can the IT or business unit meet the internal marketing departments availability expectation based on the SaaS providers SLA?
– When you put together your strategic plan, is that based on input from your customers, your business units that you service?
– What potential environmental factors impact the Strategic Communications effort?
– What are the barriers to increased Strategic Communications production?
– No single business unit responsible for enterprise data?
Commerce Critical Criteria:
Dissect Commerce risks and track iterative Commerce results.
– What are 3rd party licenses integrated with the current CRM, for example Email Marketing, Travel Planner, e-newsletter, search engine, surveys, reporting/trend analysis, e-Commerce, etc.?
– What are 3rd party licenses integrated, for example Email Marketing, Travel Planner, e-newsletter, search engine, surveys, reporting/trend analysis, e-Commerce, etc.?
– How do you incorporate cycle time, productivity, cost control, and other efficiency and effectiveness factors into these Strategic Communications processes?
– How you manage your Shipment Tracking in eCommerce through the SAP Business One SAP B1?
– How does B2B eCommerce affect our selection of the right type of relationship?
– How important is Strategic Communications to the user organizations mission?
– Is the security of electronic commerce services and their secure use ensured?
– What ERP software has B2B B2C eCommerce WebStore Integration?
– What are internal and external Strategic Communications relations?
– What erp systems are ecommerce companies using?
Communication Critical Criteria:
Start Communication outcomes and cater for concise Communication education.
– Generating increased purchases or use is also a typical category for consumer promotion objectives in sustaining programs. when do you want to do this?
– Do you participate in sharing communication, analysis, and mitigation measures with other companies as part of a mutual network of defense?
– How does the integrated marketing communications (imc) plan approach differ from traditional approaches to promotion?
– How are you going to ensure that your communications (external and internal) will be on brand?
– What communication objectives might the game manufacturer set for this advertising message?
– Does the plan deliver on the most important goals set forth in the media objectives?
– What type of marketing communications would seem appropriate for each public?
– Does the plan stress effectiveness as opposed to merely being efficient?
– How does interactive marketing fit with existing marketing campaigns?
– Does your data governance organization have a communications plan?
– What types of advantages can we leverage for our products?
– What do we need to know to achieve the strategy weve set?
– Do you want consumers to demonstrate proof-of-purchase?
– Will the promotion be supported by media?
– Build on this with some publicity?
– Sector companies handle promotion?
– Media – which vehicles to use?
– Who are your target audiences?
– Articles youd planned on?
Concept Critical Criteria:
Be clear about Concept results and finalize specific methods for Concept acceptance.
– Fog Computing is internet computing where the devices responsible for the computing surround us. Instead of having a data center where all of the processing and storage occurs, fog computing would allow us to bring the devices closer to us and these devices would be responsible for their own processing and storage. So how does this concept help us deal with the problems created by the IoT, and what benefits would this provide us that upgrading the cloud infrastructure couldnt?
– Well-defined, appropriate concepts of the technology are in widespread use, the technology may have been in use for many years, a formal mathematical model is defined, etc.)?
– Understand the concepts of operating breakeven and financial breakeven. Why is it important to conduct breakeven analyses?
– How can we be sure that the amount reflected in the trading account is accurate?
– Which is the correct combination of concepts and Service Management processes?
– Can we do Strategic Communications without complex (expensive) analysis?
– How do we incorporate a service profit chain concept in our design?
– What are the pillar concepts of business intelligence?
– What are the perpetrator profiles?
– What are the victim profiles?
– When should we reorder?
Data management Critical Criteria:
Merge Data management issues and be persistent.
– If files are being migrated or converted, is someone performing a check on both files (original and converted file) to make sure the data has not been altered and that data has been lost?
– In situations where data can never be released or shared, what explanation or justification should be provided for not sharing data?
– How to keep the information needed to operate and maintain a product aligned with the changing product over its life cycle?
– If funding is project-based and therefore time-limited, how will the costs of long-term preservation be supported?
– How can we ensure that the data we collect is organized so we can find it when we need it?
– How will this data be exploited and/or shared/made accessible for verification and reuse?
– What are the data access requirements for standard file, message, and data management?
– How will the repository monitor access to ensure that restrictions are being enforced?
– Which indices and catalogs should reference the availability of the data?
– Do we have immediate access to up-to-date and relevant information?
– What impact would the naming conventions have on later data access?
– Will you be using a standard naming format and version control?
– Are the file formats of the data supported by the repository?
– Have you checked all possible sources for your data needs?
– What aggregate data would you want to capture?
– Will there be a formal archiving agreement?
– How long should data be maintained?
– Who decides which data to keep?
– How will data be collected?
– What is data governance?
Global network Critical Criteria:
Extrapolate Global network leadership and simulate teachings and consultations on quality process improvement of Global network.
– Does Strategic Communications systematically track and analyze outcomes for accountability and quality improvement?
– How do senior leaders actions reflect a commitment to the organizations Strategic Communications values?
– What role does communication play in the success or failure of a Strategic Communications project?
Government Critical Criteria:
Investigate Government projects and pay attention to the small things.
– A significant amount of data will be regularly received by the vendor (from nih, cms, and other government and non-government entities). is this data de-identified according to hipaa privacy standards as a matter of course?
– At a high level, the challenge with the Patriot Act can be viewed as location, location, location. Exactly where is your data physically, and therefore whose government policies will your data be subject to?
– Any changes in the status of the location due to the disaster from the local or federal government that should be considered?
– Have current policies from relevant government and nongovernment agencies relating to the proposed program been examined?
– Under what conditions are managers an absolute requirement in an agile environment? (e.g. Government applications?)
– Does the information generation, consumption and/or access conform to agency specific and government regulations?
– Are there any promotions being done in your local area by government or others that you can take advantage of?
– Have any stakeholders, other government sectors or agencies expressed an interest in sustaining the program?
– Exactly where is your data physically, and therefore whose government policies will your data be subject to?
– Does your government have adequate policies to protect confidential electronic data / communications?
– Does your organization share data with other entities (with customers, suppliers, companies, government, etc)?
– What steps has the federal government taken to mitigate the draconian effect of AKS on ACOs?
– Do Strategic Communications rules make a reasonable demand on a users capabilities?
– Who sets the Strategic Communications standards?
– What is our Strategic Communications Strategy?
Impression management Critical Criteria:
Deliberate over Impression management planning and find out.
– What are your key performance measures or indicators and in-process measures for the control and improvement of your Strategic Communications processes?
– Why is it important to have senior management support for a Strategic Communications project?
– Have you identified your Strategic Communications key performance indicators?
Logistics Critical Criteria:
Closely inspect Logistics projects and ask questions.
– How do supply chain management systems coordinate planning, production, and logistics with suppliers?
– What are the short and long-term Strategic Communications goals?
– Is Supporting Strategic Communications documentation required?
– What are the long-term Strategic Communications goals?
– What type of logistics are required?
Media intelligence Critical Criteria:
Deliberate Media intelligence quality and correct better engagement with Media intelligence results.
– What are the key elements of your Strategic Communications performance improvement system, including your evaluation, organizational learning, and innovation processes?
– What are our needs in relation to Strategic Communications skills, labor, equipment, and markets?
Media manipulation Critical Criteria:
Own Media manipulation issues and adjust implementation of Media manipulation.
– What tools and technologies are needed for a custom Strategic Communications project?
– Are there Strategic Communications Models?
Military Critical Criteria:
Discuss Military issues and ask what if.
– A compounding model resolution with available relevant data can often provide insight towards a solution methodology; which Strategic Communications models, tools and techniques are necessary?
– Are there any disadvantages to implementing Strategic Communications? There might be some that are less obvious?
– How does the organization define, manage, and improve its Strategic Communications processes?
– What is your foreign military service history?
– What is your military service record?
Military unit Critical Criteria:
Audit Military unit tactics and slay a dragon.
– How can we incorporate support to ensure safe and effective use of Strategic Communications into the services that we provide?
– Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Strategic Communications?
– What are the Key enablers to make this Strategic Communications move?
Political warfare Critical Criteria:
Administer Political warfare outcomes and handle a jump-start course to Political warfare.
– How do we make it meaningful in connecting Strategic Communications with what users do day-to-day?
Project management Critical Criteria:
Ventilate your thoughts about Project management risks and don’t overlook the obvious.
– There is lots of discussion about the role of a project manager; whether a project manager is needed in the agile world or not. How much and which way a traditional project manager has to change his/her management style or way of working in order to be an agile project manager?
– How do you merge agile, lightweight processes with standard industrial processes without either killing agility or undermining the years youve spent defining and refining your systems and software process assets?
– When we say that the traditional project team is not self-organized, no matter how complex the project is, and what level of team we are discussing?
– What are the key considerations and decisions that must be made to ensure your project management office is appropriate for your organization?
– Which existing processes, tools and templates for executing projects can be applied to the agile project management framework?
– Will the metrics and measurement techniques to determine project success (or failure) need to change?
– How will the existing culture and organizational structure be impacted by agile project management?
– A heuristic, a decision support system, or new practices to improve current project management?
– What did you accomplish yesterday, what will you do today, and what impediments are getting in your way?
– So, if the project no longer needs a detailed master project plan, why does it need a project manager?
– How could a new product or service be developed in this century without Agile Project Management?
– Which individual role is responsible for all aspects of the delivery of the solution?
– Our project management standards do they support or undermine Risk Management?
– Agile Project Management and PRINCE2 9 – one or the other, or both?
– Does your organization have a Project Management Office?
– What project management associations are you a member of?
– So then, what is a virtual team?
– what is causing us to be behind?
– What is Project Management?
– When does a project begin and end?
Propaganda Critical Criteria:
Collaborate on Propaganda tasks and observe effective Propaganda.
– What are the top 3 things at the forefront of our Strategic Communications agendas for the next 3 years?
– Do the Strategic Communications decisions we make today help people and the planet tomorrow?
– How will you know that the Strategic Communications project has been successful?
Public relations Critical Criteria:
Nurse Public relations tactics and perfect Public relations conflict management.
– Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk about Strategic Communications. How do we gain traction?
– If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?
– What are your public relations problems and opportunities based on the product/program and consumer lifecycles?
– What are the problems, opportunities and anticipated issues that public relations can address?
– Risk factors: what are the characteristics of Strategic Communications that make it risky?
– What are the record-keeping requirements of Strategic Communications activities?
– What do public relations professionals need to do to become excellent leaders?
Reputation management Critical Criteria:
Do a round table on Reputation management projects and frame using storytelling to create more compelling Reputation management projects.
– Do you have a plan in place for reputation management after an event?
Strategy Critical Criteria:
Investigate Strategy tactics and intervene in Strategy processes and leadership.
– As a CSP undertakes to build out or take a fresh look at its service offerings, the CSP should clearly define its business strategy and related risk management philosophy. What market segments or industries does the CSP intend to serve?
– In terms of change focus, leaders will examine the success of past strategic initiatives and the concrete Change Management that accompanied them. is the overall strategy sound?
– Is your strategy development linked to risk management or any ERM? Or are you looking for ERM to support strategic objectives?
– Are you making operations decisions (e.g., location strategy) for the future that can be heavily impacted by blockchain?
– What tools do you use once you have decided on a DevOps strategy and more importantly how do you choose?
– Do you have an IT risk program framework aligned to IT strategy and enterprise risk?
– What is the ideal IT architecture for implementing a social CRM SCRM strategy?
– Can I explain our corporate Cybersecurity strategy to others?
– Which migration strategy should the organization use?
– What scope do you want your strategy to cover?
– How will we govern an enterprise tool strategy?
Telecommunication Critical Criteria:
Consult on Telecommunication risks and find the essential reading for Telecommunication researchers.
– What are your current levels and trends in key measures or indicators of Strategic Communications product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings?
– If voip is classified as a telecommunications service, should access charges for it be different from those paid by non-ip-enabled telecommunications service providers?
– How does each element of our Telecommunications (TC) and Data Communications affect the basic structure of Confidentiality, Integrity, and Availability (C.I.A.)?
– Are interdependent service providers (for example, fuel suppliers, telecommunications providers, meter data processors) included in risk assessments?
– What is the proper regulatory classification for voip services (telecommunications or value-added)?
– Voip – telecommunications or value added service?
This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Strategic Communications Self Assessment:
Author: Gerard Blokdijk
CEO at The Art of Service | http://theartofservice.com
Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.
To address the criteria in this checklist, these selected resources are provided for sources of further research and information:
Strategic Communications External links:
What is strategic communications? – IDEA
HudsonLake | Strategic Communications
Jasculca Terman Strategic Communications
Strategic communication External links:
Office of Strategic Communication
What is strategic communications? – IDEA
Brand management External links:
Atlanta, GA Marketing and Brand Management – Vehicle Media
RepEquity® | Digital Brand Management, Search …
Reeder Brand Management
Business process External links:
20 Best Title:(business Process Manager) jobs (Hiring …
Business Process Analyst Jobs, Employment | Indeed.com
20 Best Title:(business Process Manager) jobs (Hiring …
Business unit External links:
Business Unit Performance – API Heat Transfer
Charlotte Business Unit – Wachter
Title Business Unit Director Jobs, Employment | Indeed.com
Concept External links:
Title Concepts» Contact: Title Concepts | Shannon Blatt
Research Concept Paper – Statistics Solutions
Le concept subtil (1981) – IMDb
Data management External links:
UDSH Historical Data Management System
What is Data Management: Definition | Informatica US
Meter Data Management System (MDMS)
Global network External links:
Colfe’s Global Network – Network
Calvary Chapel | Church Finder, Calvary Global Network, …
The Global Network of Estes Forwarding Worldwide
Impression management External links:
Impression Management – Home | Facebook
Impression Management Essay – 1819 Words | Bartleby
Logistics External links:
– CarrierPoint – Logistics Software Solutions – 2
Media intelligence External links:
Media monitoring Services | Media Intelligence Provider
Media Analysis & Media Data: Media Intelligence Center | …
FIBEP World Media Intelligence Congress
Media manipulation External links:
Media Manipulation and Disinformation Online || Data & …
Military unit External links:
military unit | armed forces | Britannica.com
19 of the coolest military unit mottos | We Are The Mighty
Military Units – VetFriends.com
Political warfare External links:
http://Political warfare is the use of political means to compel an opponent to do one’s will, based on hostile intent. The term political describes the calculated interaction between a government and a target audience to include another state’s government, military, and/or general population.
Project management External links:
Pepper Construction Project Management Solution
LearnSmart IT & Project Management Online Training …
Career Academy – Project Management, Business Skills, …
Propaganda External links:
Love + Propaganda
Public relations External links:
Public Relations | About Us – Capital Title
Most Popular “Public Relations” Titles – IMDb
Title Public Relations Manager Jobs, Employment | Indeed.com
Reputation management External links:
Reputation Management for Doctors, Dentists & Physicians
Status Labs – Digital Reputation Management, #349 on …
Reputation Management | eEndorsements
Strategy External links:
Javelin Strategy & Research
Telecommunication External links:
Laboratory For Telecommunication Sciences
Business Telecommunication and Security | New Albany, MS | ASI