What is involved in Public relations
Find out what the related areas are that Public relations connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Public relations thinking-frame.
How far is your company on its Public relations journey?
Take this short survey to gauge your organization’s progress toward Public relations leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.
To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.
Start the Checklist
Below you will find a quick checklist designed to help you think about which Public relations related domains to cover and 134 essential critical questions to check off in that domain.
The following domains are covered:
Public relations, Science communication, Product placement, Non-denial denial, Political warfare, Book censorship, Media culture, Media circus, Sales promotion, New World, Sex in advertising, Charitable organization, Media scrum, Industrial espionage, Heritage interpretation, Discourse analysis, Outline of communication, Crowd manipulation, Social media, Civil disobedience, D. Lawrence Kincaid, Social engineering, Media activism, False balance, Internet censorship, Mobile marketing, Political science, Digital rhetoric, Media bias, News media, American Political Science Review, Propaganda techniques, Market research, Character assassination, Brand management, Ad hominem, Propaganda of the deed, Alternative facts, Racial hoax, Fortune 500, News broadcasting, Advertising slogan, Pensée unique, Fifth column, Wedge issue, National Diet Library, Cultural studies:
Public relations Critical Criteria:
Deliberate over Public relations governance and clarify ways to gain access to competitive Public relations services.
– If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?
– What are your public relations problems and opportunities based on the product/program and consumer lifecycles?
– What are the problems, opportunities and anticipated issues that public relations can address?
– What do public relations professionals need to do to become excellent leaders?
– Think of your Public relations project. what are the main functions?
– Is Supporting Public relations documentation required?
– How much does Public relations help?
Science communication Critical Criteria:
Brainstorm over Science communication governance and interpret which customers can’t participate in Science communication because they lack skills.
– What role does communication play in the success or failure of a Public relations project?
– How do we Identify specific Public relations investment and emerging trends?
– How do we go about Comparing Public relations approaches/solutions?
Product placement Critical Criteria:
Own Product placement issues and intervene in Product placement processes and leadership.
– A compounding model resolution with available relevant data can often provide insight towards a solution methodology; which Public relations models, tools and techniques are necessary?
– What are all of our Public relations domains and what do they do?
– Are we Assessing Public relations and Risk?
Non-denial denial Critical Criteria:
Concentrate on Non-denial denial goals and finalize the present value of growth of Non-denial denial.
– Will Public relations deliverables need to be tested and, if so, by whom?
– How do we keep improving Public relations?
Political warfare Critical Criteria:
Generalize Political warfare visions and create a map for yourself.
– Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk about Public relations. How do we gain traction?
– How can you measure Public relations in a systematic way?
Book censorship Critical Criteria:
Think carefully about Book censorship leadership and define what do we need to start doing with Book censorship.
– Is Public relations dependent on the successful delivery of a current project?
– Is Public relations Realistic, or are you setting yourself up for failure?
Media culture Critical Criteria:
Familiarize yourself with Media culture visions and probe using an integrated framework to make sure Media culture is getting what it needs.
– How do we manage Public relations Knowledge Management (KM)?
– What are specific Public relations Rules to follow?
Media circus Critical Criteria:
Ventilate your thoughts about Media circus issues and look at the big picture.
– Is there a Public relations Communication plan covering who needs to get what information when?
– Risk factors: what are the characteristics of Public relations that make it risky?
– What is our formula for success in Public relations ?
Sales promotion Critical Criteria:
Generalize Sales promotion tactics and grade techniques for implementing Sales promotion controls.
– Which customers cant participate in our Public relations domain because they lack skills, wealth, or convenient access to existing solutions?
– How do we measure improved Public relations service perception, and satisfaction?
New World Critical Criteria:
Frame New World engagements and know what your objective is.
– Think about the kind of project structure that would be appropriate for your Public relations project. should it be formal and complex, or can it be less formal and relatively simple?
– What are the barriers to increased Public relations production?
Sex in advertising Critical Criteria:
Brainstorm over Sex in advertising strategies and suggest using storytelling to create more compelling Sex in advertising projects.
– Are accountability and ownership for Public relations clearly defined?
– Who needs to know about Public relations ?
– What threat is Public relations addressing?
Charitable organization Critical Criteria:
Accommodate Charitable organization engagements and triple focus on important concepts of Charitable organization relationship management.
– Are there any disadvantages to implementing Public relations? There might be some that are less obvious?
– What potential environmental factors impact the Public relations effort?
– Have you identified your Public relations key performance indicators?
Media scrum Critical Criteria:
Grade Media scrum quality and adjust implementation of Media scrum.
– Where do ideas that reach policy makers and planners as proposals for Public relations strengthening and reform actually originate?
– How do we ensure that implementations of Public relations products are done in a way that ensures safety?
Industrial espionage Critical Criteria:
Disseminate Industrial espionage tasks and visualize why should people listen to you regarding Industrial espionage.
– In what ways are Public relations vendors and us interacting to ensure safe and effective use?
– How do we make it meaningful in connecting Public relations with what users do day-to-day?
– What are our Public relations Processes?
Heritage interpretation Critical Criteria:
Deliberate over Heritage interpretation management and find out what it really means.
– What are your results for key measures or indicators of the accomplishment of your Public relations strategy and action plans, including building and strengthening core competencies?
– How will we insure seamless interoperability of Public relations moving forward?
Discourse analysis Critical Criteria:
Transcribe Discourse analysis leadership and finalize specific methods for Discourse analysis acceptance.
Outline of communication Critical Criteria:
Review Outline of communication projects and attract Outline of communication skills.
– Will new equipment/products be required to facilitate Public relations delivery for example is new software needed?
– Do several people in different organizational units assist with the Public relations process?
Crowd manipulation Critical Criteria:
Map Crowd manipulation visions and oversee Crowd manipulation requirements.
– Do we aggressively reward and promote the people who have the biggest impact on creating excellent Public relations services/products?
Social media Critical Criteria:
Mix Social media visions and correct better engagement with Social media results.
– what is the best design framework for Public relations organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?
– Are business intelligence solutions starting to include social media data and analytics features?
– What methodology do you use for measuring the success of your social media programs for clients?
– Which of the following are reasons you use social media when it comes to Customer Service?
– Do you have written guidelines for your use of social media and its use by your employees?
– What is our approach to Risk Management in the specific area of social media?
– How have you defined R.O.I. from a social media perspective in the past?
– Do you have any proprietary tools or products related to social media?
– What social media dashboards are available and how do they compare?
– What are the best practices for Risk Management in Social Media?
– How does social media redefine business intelligence?
– Is social media a better investment than SEO?
Civil disobedience Critical Criteria:
Investigate Civil disobedience goals and assess and formulate effective operational and Civil disobedience strategies.
– What business benefits will Public relations goals deliver if achieved?
– What are internal and external Public relations relations?
– How can the value of Public relations be defined?
D. Lawrence Kincaid Critical Criteria:
Sort D. Lawrence Kincaid decisions and test out new things.
– What are current Public relations Paradigms?
Social engineering Critical Criteria:
Contribute to Social engineering planning and report on the economics of relationships managing Social engineering and constraints.
– Consider your own Public relations project. what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?
– Will our employees allow someone to tailgate into our facilities or will they give out their credentials to an attacker via social engineering methods?
– What vendors make products that address the Public relations needs?
Media activism Critical Criteria:
Be clear about Media activism issues and spearhead techniques for implementing Media activism.
– What are our needs in relation to Public relations skills, labor, equipment, and markets?
– What knowledge, skills and characteristics mark a good Public relations project manager?
False balance Critical Criteria:
Accelerate False balance visions and probe False balance strategic alliances.
– What is the purpose of Public relations in relation to the mission?
Internet censorship Critical Criteria:
Frame Internet censorship adoptions and devise Internet censorship key steps.
– Why is Public relations important for you now?
Mobile marketing Critical Criteria:
Map Mobile marketing tasks and simulate teachings and consultations on quality process improvement of Mobile marketing.
– What management system can we use to leverage the Public relations experience, ideas, and concerns of the people closest to the work to be done?
Political science Critical Criteria:
Wrangle Political science leadership and oversee implementation of Political science.
– What tools and technologies are needed for a custom Public relations project?
– What is Effective Public relations?
Digital rhetoric Critical Criteria:
Recall Digital rhetoric failures and define what do we need to start doing with Digital rhetoric.
– How does the organization define, manage, and improve its Public relations processes?
– Do Public relations rules make a reasonable demand on a users capabilities?
Media bias Critical Criteria:
Systematize Media bias strategies and attract Media bias skills.
– Have the types of risks that may impact Public relations been identified and analyzed?
– What are the short and long-term Public relations goals?
News media Critical Criteria:
Think carefully about News media projects and do something to it.
American Political Science Review Critical Criteria:
Reorganize American Political Science Review leadership and observe effective American Political Science Review.
– Does Public relations appropriately measure and monitor risk?
Propaganda techniques Critical Criteria:
Administer Propaganda techniques planning and remodel and develop an effective Propaganda techniques strategy.
– Can we add value to the current Public relations decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)?
– How to deal with Public relations Changes?
Market research Critical Criteria:
Debate over Market research tactics and ask what if.
– Does the software allow users to bring in data from outside the company on-the-flylike demographics and market research to augment corporate data?
– What are your most important goals for the strategic Public relations objectives?
Character assassination Critical Criteria:
Chart Character assassination goals and devote time assessing Character assassination and its risk.
– How do your measurements capture actionable Public relations information for use in exceeding your customers expectations and securing your customers engagement?
– What tools do you use once you have decided on a Public relations strategy and more importantly how do you choose?
– Who will be responsible for deciding whether Public relations goes ahead or not after the initial investigations?
Brand management Critical Criteria:
Consider Brand management decisions and reinforce and communicate particularly sensitive Brand management decisions.
– Do we cover the five essential competencies-Communication, Collaboration,Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Public relations in a volatile global economy?
– What are the top 3 things at the forefront of our Public relations agendas for the next 3 years?
Ad hominem Critical Criteria:
Reorganize Ad hominem risks and transcribe Ad hominem as tomorrows backbone for success.
– How can we incorporate support to ensure safe and effective use of Public relations into the services that we provide?
– In a project to restructure Public relations outcomes, which stakeholders would you involve?
– Do you monitor the effectiveness of your Public relations activities?
Propaganda of the deed Critical Criteria:
Use past Propaganda of the deed engagements and assess what counts with Propaganda of the deed that we are not counting.
– Does our organization need more Public relations education?
Alternative facts Critical Criteria:
Be clear about Alternative facts management and budget the knowledge transfer for any interested in Alternative facts.
– What are the long-term Public relations goals?
– Are there Public relations problems defined?
– What is our Public relations Strategy?
Racial hoax Critical Criteria:
Have a session on Racial hoax governance and devote time assessing Racial hoax and its risk.
– Why is it important to have senior management support for a Public relations project?
Fortune 500 Critical Criteria:
Win new insights about Fortune 500 adoptions and get answers.
– How can we improve Public relations?
News broadcasting Critical Criteria:
Disseminate News broadcasting results and explain and analyze the challenges of News broadcasting.
– What are our best practices for minimizing Public relations project risk, while demonstrating incremental value and quick wins throughout the Public relations project lifecycle?
Advertising slogan Critical Criteria:
Merge Advertising slogan engagements and stake your claim.
– Will Public relations have an impact on current business continuity, disaster recovery processes and/or infrastructure?
Pensée unique Critical Criteria:
Inquire about Pensée unique risks and test out new things.
– What new services of functionality will be implemented next with Public relations ?
– Does Public relations analysis isolate the fundamental causes of problems?
– Do we all define Public relations in the same way?
Fifth column Critical Criteria:
Communicate about Fifth column failures and separate what are the business goals Fifth column is aiming to achieve.
Wedge issue Critical Criteria:
Graph Wedge issue outcomes and reinforce and communicate particularly sensitive Wedge issue decisions.
National Diet Library Critical Criteria:
Nurse National Diet Library decisions and tour deciding if National Diet Library progress is made.
– Who will be responsible for making the decisions to include or exclude requested changes once Public relations is underway?
– Who is the main stakeholder, with ultimate responsibility for driving Public relations forward?
Cultural studies Critical Criteria:
Refer to Cultural studies decisions and define Cultural studies competency-based leadership.
This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Public relations Self Assessment:
Author: Gerard Blokdijk
CEO at The Art of Service | http://theartofservice.com
Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.
To address the criteria in this checklist, these selected resources are provided for sources of further research and information:
Public relations External links:
VocusPR – Cision Public Relations
Microsoft Public Relations Contacts | Stories
Brener Zwikel & Associates, Inc.: Sports Public Relations …
Science communication External links:
UC Santa Cruz – Science Communication Program
COMPASS | USA | Science Communication
Science Communication Initiative | Kansas State University
Product placement External links:
13 Classic Examples of Product Placement – HubSpot Blog
8 Pros and Cons of Product Placement – BrandonGaille.com
Non-denial denial External links:
non-denial denial – Wiktionary
Non-denial denial – SourceWatch
Political warfare External links:
Political Warfare – DocumentCloud
Russian Political Warfare: Origin, Evolution, and Application
http://Political warfare is the use of political means to compel an opponent to do one’s will, based on hostile intent. The term political describes the calculated interaction between a government and a target audience to include another state’s government, military, and/or general population.
Book censorship External links:
Book censorship in New Spain (Book, 1949) [WorldCat.org]
Media culture External links:
Power Media Culture Flashcards | Quizlet
Media circus External links:
Cuomo could be helped by Trump media circus – NY Daily News
Sales promotion External links:
Marketing & Sales Promotion – The Balance
Sales Promotion – Marketing Teacher
Unit 12: Public Relations, Sales Promotion, & Personal …
New World External links:
Denarius – Ancient Money for a New World, P2P …
CCMC’s New World Symposium 2018
SparkNotes: Brave New World
Sex in advertising External links:
Sex in Advertising | AdAge Encyclopedia of Advertising – …
Does sex in advertising actually work? – Brooks Bell
Charitable organization External links:
Hogs and Heroes Foundation – Charitable Organization
About the Karen and Charles Phillips Charitable Organization
[PDF]Application for Charitable Organization Property …
Industrial espionage External links:
Industrial Espionage Jobs, Employment | Indeed.com
Industrial espionage | Britannica.com
Industrial Espionage – investopedia.com
Heritage interpretation External links:
What is HERITAGE INTERPRETATION? What does …
Digital Storytelling in Cultural Heritage Interpretation
Heritage Interpretation at IFT – Home | Facebook
Discourse analysis External links:
Introduction to Discourse Analysis | 2017 Linguistic Institute
[PDF]Understanding Critical Discourse Analysis in …
Discourse Analysis – Upcoming Events
Crowd manipulation External links:
Crowd Manipulation in After Effects – Green Screen – YouTube
Crowd manipulation – WOW.com
Crowd manipulation – Revolvy
Social media External links:
Social Media and Interpersonal Communication
U.S. Army Social Media
Civil disobedience External links:
Civil disobedience (Book, 2016) [WorldCat.org]
[PDF]TITLE Civil Disobedience Action Plan – KQED
Free Civil Disobedience Essays and Papers – 123HelpMe
D. Lawrence Kincaid External links:
D. Lawrence Kincaid – Revolvy
https://update.revolvy.com/topic/D. Lawrence Kincaid&item_type=topic
Social engineering External links:
What is social engineering? – Definition from WhatIs.com
Avoiding Social Engineering and Phishing Attacks
4.5 Social Engineering Flashcards | Quizlet
Media activism External links:
Media Activism: WHAT & WHY – Vishal Das
Media Activism | FAIR
The Studio For Media Activism & Critical Thought
False balance External links:
Proverbs 11 (WEB) – A false balance is abomination
Internet censorship External links:
Internet Censorship | HuffPost
Internet Censorship in China – The New York Times
Mobile marketing External links:
Mobile Marketing Made EZ – EZ Texting
1Q | Instant Mobile Marketing / Market Research
Reveal Mobile – Better Mobile Marketing
Political science External links:
Political Science | Roger Williams University
[PDF]Related Career Titles for Political Science Majors
POLITICAL SCIENCE Essays – ManyEssays.com
Digital rhetoric External links:
Digital Rhetoric – University of Michigan Press
Digital Rhetoric @ Alma College – w/ Dr. Cicci
Memes and Digital Rhetoric – TED Talk – YouTube
Media bias External links:
Media Bias | HuffPost
Media Bias Ratings AllSides
American Political Science Review External links:
American Political Science Review – Official Site
The American Political Science Review on JSTOR
Propaganda techniques External links:
Propaganda techniques – SourceWatch
Character assassination External links:
Character assassination – Global Informality Project
Character assassination. (Book, 1950) [WorldCat.org]
character assassination – Everything2.com
Brand management External links:
BMP – Brand Management Professionals
Watson Creative – Brand Management and Creative Agency
Ad hominem External links:
Ad hominem – SourceWatch
Ad Hominem (2011) – IMDb
Share this Rating. Title: Ad Hominem (2011) 8.2 /10. Want to share IMDb’s rating on your own site? Use the HTML below.
Propaganda of the deed External links:
Propaganda of the Deed in the 1870s – YouTube
[PDF]The Propaganda of the Deed: Terrorism, …
Propaganda of the deed – Revolvy
https://www.revolvy.com/main/index.php?s=Propaganda of the deed
Alternative facts External links:
Urban Dictionary: Alternative facts
Racial hoax External links:
How the Racial Hoax of the Jews Was Finally Exposed
White reporter accuses LeBron James of RACIAL HOAX?! – …
Texas Woman Admits to Fabricating Abduction, Racial Hoax
Fortune 500 External links:
Fortune 500 Companies 2017: Who Made the List
News broadcasting External links:
Private News Broadcasting Corporation – Home | Facebook
Advertising slogan External links:
What Is an Advertising Slogan? – wiseGEEK
40 best advertising slogan of companies – YouTube
Pensée unique External links:
La pensée unique: 9782213593142: Amazon.com: Books
Contre la dictature de la pensée unique – YouTube
Contre la dictature de la pensée unique – PewTube
Fifth column External links:
The Fifth Column (TV Movie 1960) – IMDb
The Fifth Column – IMDb
Fifth Column | Definition of Fifth Column by Merriam-Webster
Wedge issue External links:
NFL Wedge Issue Helps & Hurts Trump | National Review
Vaccinations are the new political wedge issue | MSNBC
Wedge Issue | Definition of Wedge Issue by Merriam-Webster
National Diet Library External links:
National Diet Library law. (Book, 1961) [WorldCat.org]
Free Data Service | National Diet Library
National Diet Library 国立国会図書館 — National Diet Library
Cultural studies External links:
USF :: Humanities and Cultural Studies
IXL – Foreign Language Immersion and Cultural Studies
What is Cultural Studies? – Cultural Studies @ UNC